CASE STUDY · UAE · E-COMMERCE
Shoeflyes: AED 806,394+ in Sales With a 7+ Average ROAS
How Meta Ads, TikTok Ads, and a rebuilt Shopify store turned an online shoe retailer into a consistent, high-ROAS performer.
Project Snapshot
Client
Shoeflyes
Location
United Arab Emirates
Industry
Online Shoe Retailer (E-commerce)
Services Used
Meta Ads, TikTok Ads, Shopify Store Development
The Challenge
Shoeflyes needed to grow online sales in a competitive UAE e-commerce market where footwear shoppers have dozens of stores to choose from. The existing Shopify store wasn’t converting the traffic it was getting, and paid campaigns hadn’t been structured around a full-funnel strategy.
The goal was straightforward but demanding: turn ad spend into predictable, profitable sales, not just clicks and impressions.
The Strategy
We approached this as a combined advertising and conversion problem, not just a media-buying one. That meant fixing the store experience at the same time as building out paid acquisition across two platforms.
- Rebuilt key areas of the Shopify store for faster load times and clearer product presentation
- Structured Meta Ads campaigns around prospecting, retargeting, and dynamic product catalogs
- Layered in TikTok Ads to capture a younger, mobile-first shopper segment Meta alone wasn’t reaching
- Built a conversion tracking setup so every dirham of spend could be tied back to actual sales
What We Did
- Audited the existing Shopify store and rebuilt product and collection pages for clarity and speed
- Set up Meta Ads campaigns across prospecting, retargeting, and catalog sales objectives
- Launched TikTok Ads with creative built specifically for the platform rather than repurposed Meta assets
- Tested multiple creative angles and offers to identify what drove the strongest return
- Monitored ROAS by campaign and reallocated budget toward the best-performing segments weekly
The Results
AED 806,394+
Sales generated
7+
Average ROAS
2
Ad platforms managed
Consistent, above-benchmark return on ad spend across both Meta and TikTok, backed by a Shopify store built to convert the traffic those campaigns brought in.
Key Takeaways
- Fixing the store experience alongside the ad campaigns made every dirham of spend work harder
- Running Meta and TikTok together reached shoppers a single-platform strategy would have missed
- Weekly budget reallocation based on ROAS data kept spend concentrated on what was actually working
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