CASE STUDY · HOME DÉCOR
Nazara Decor: PKR 13.3L+ in Sales via Meta Ads in Just 2 Months
How brand strategy, influencer partnerships, and targeted Meta Ads campaigns built a home décor brand from the ground up.
Project Snapshot
Client
Nazara Decor
Industry
Home Interior Décor
Services Used
Brand Strategy, Social Media, Influencer Marketing, Meta Ads, Shopify
Timeframe
2 months to primary results
The Challenge
Nazara Decor needed to establish itself in a home décor market where trust and visual presentation matter as much as the product itself. Without an established brand identity or online sales history, the business needed to build awareness and drive sales at the same time.
The Strategy
We treated brand-building and performance marketing as one connected effort rather than two separate workstreams, so every piece of content and every ad reinforced the same identity.
- Defined a clear brand strategy and visual identity for the Shopify store and social presence
- Partnered with relevant influencers to build early trust and product visibility
- Ran Meta Ads campaigns focused on both awareness and direct sales objectives
- Used organic social content to support and extend the reach of paid campaigns
What We Did
- Built out brand messaging and visual guidelines for use across the store and social channels
- Set up and launched the Shopify store with product pages designed around the new brand identity
- Coordinated influencer partnerships to introduce the brand to relevant home décor audiences
- Launched and optimized Meta Ads campaigns targeting interior-décor-focused audiences
- Managed organic social content to keep the brand active between campaign pushes
The Results
PKR 13.3L+
Sales via Meta Ads
2 Months
To primary results
A brand-new home décor brand generated over PKR 1.3 million in sales attributable to Meta Ads within its first two months, while building a social presence to support long-term growth.
Key Takeaways
- Combining influencer marketing with paid ads accelerated trust-building in a visual, décor-focused category
- A consistent brand identity across the store, ads, and social content made campaigns perform better
- Early results came fast because brand and performance work were planned together, not sequentially
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